Toyota is marking 25 years as the best-selling automotive brand in Australia with a pledge to bring an even greater customer focus to its operations. Vice President Sales, Marketing & Franchise Operations Sean Hanley said Toyota’s kaizen (continuous improvement) culture would accelerate the introduction of innovative vehicles and services that benefit owners and other road users. “We are progressively upgrading our range with vehicles that have new levels of connectivity, advanced safety features that are moving ever-closer to autonomous driving, shared services like KINTO and a rising number and widening range of electrified vehicles,” Mr Hanley said. The comments were on the back of the company’s delivery of Toyota’s industry-leading sales of 223,642 new vehicles in 2021. This is Toyota’s third-highest total on record and substantially higher than the 204,801 vehicles its dealers sold in 2020 and the 205,766 delivered in 2019. Toyota has been market leader in 1991-94, 1998, 2000 and every year since 2003. It has also been the leader in commercial vehicles since 1979 – an unbroken run of 43 years. Toyota is the only brand to achieve 200,000 sales in a year, exceeding that level in each of the past 10 years – and 17 of the past 18 years. Mr Hanley said that, while these results are remarkable in an Australian market that is one of the most competitive in the world, Toyota continues to respect the competition and never takes its position for granted. He said Toyota is optimistic about building on the brand’s success during the coming year. Read more
